Cookie & Privacy Policy

Last modified: 7th of December 2025

Privacy Policy

Swedish My Way (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website or contact us about Swedish lessons.

1. What data we collect

When you fill out the New Student Inquiry form, we may collect:

  • Your name
  • Your email address
  • Your Swedish level and learning goals
  • Any other information you choose to include in your message

When you sign up for the newsletter we may collect:

  • Your email address

2. How we collect data

Directly from you: Through the inquiry on our website, Calendly, Newsletter or emails you send us.

Automatically: Through essential cookies that enable website functionality. See our cookie Policy below.

3. How we use your personal data

We use your personal data to:

  • Respond to your inquiry
  • Schedule and deliver your lessons
  • Send you necessary information about lessons or payments
  • Improve our website and services
  • If you sign up for our newsletter, we will use your email address to send you updates, offers, and information about Swedish My Way services.

We do not sell or share your personal data with third parties for other purposes.

4. Legal Basis for Processing

We process personal data based on your consent, to fulfill our contractual obligations for providing lessons, and for our legitimate interest in improving our services.

5. Third-Party Services

We use third-party services to provide lessons and scheduling:

  • Calendly: Used for scheduling lessons. May set cookies to remember session and preferences. For details, see Calendly Privacy Policy.
  • Google Meet: Used to host one-to-one lessons. Data is processed according to Google’s Privacy Policy.
  • MailerLite: Used to manage newsletter subscriptions. Your data is processed according to their Privacy Policy.

6. Cookies

We use cookies to improve website functionality and, with consent, for analytics.

  • Essential cookies are always active.
  • Non-essential cookies, such as those for analytics, are only set after you give consent.

For more details, see our Cookie Policy below.

7. Data storage

Your personal data may be stored in our email inbox, booking calendar (Calendly), and Google Meet and newsletter management system in password-protected accounts and encrypted systems. Some data may be stored on servers outside the EU; these services comply with international data protection standards.

8. How long we keep your data

We keep your personal data only as long as necessary to provide our services: typically while you are active or up to 12 months after your last contact, unless required otherwise by law.

Newsletter data is retained until you unsubscribe, unless required otherwise by law

9. Your Rights

You have the right to:

  • Request a copy of your personal data
  • Request correction or deletion
  • Withdraw consent to processing at any time
  • Unsubscribe from our newsletter

To exercise these rights, email us at info@swedishmyway.com.

10. Updates

We may update this Privacy Policy occasionally to reflect changes in our practices or legal requirements. The latest version will always be posted on this page.

11. Contact

For questions or concerns about this Privacy Policy or your personal data, contact us at: info@swedishmyway.com

Cookie Policy

1. Introduction

Our website uses cookies to enhance your browsing experience and provide insights into how our website is used. Non-essential cookies are only activated after you give consent through our Cookie Banner.

2. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the website remember your preferences, improve functionality, and provide insights into website usage.

3. Cookies We Use

We use the following types of cookies on our website:

  • Necessary Cookies: Always active; required for website functionality (e.g., storing consent). We use Calendly to allow you to book appointments on our website. Calendly may set cookies to remember your session, preferences, and interactions.
  • Analytics Cookies: With your consent, we use Google Analytics to understand how visitors interact with our website. These cookies collect aggregated and anonymized data, such as pages visited, time spent on the site, and traffic sources. We use Google Analytics 4 with IP anonymization enabled.
Cookie NameProviderPurposeExpirationCategory
CookieConsentwww.swedishmyway.comStores the user’s cookie consent preferences (accepted or rejected).1 yearNecessary
_gaGoogle AnalyticsUsed to distinguish unique users (GA4 client ID).2 yearsAnalytics
_ga_XXXXGoogle AnalyticsStores session state for GA4 property.24 hoursAnalytics
CalendlyCalendlyUsed to embed scheduling functionality and remember user interaction on Calendly widgets.VariesNecessary / Third-party
MAILERLITE_SESSIONMailerLiteStores your subscription session and tracks newsletter sign-up interactions. Used for sending newsletters and marketing communications. 1 yearNecessary / Third-party

4. Cookie Consent Banner

When you first visit our website, a Cookie Banner allows you to Accept all cookies or Reject non-essential cookies. Your choices are saved using an essential cookie. You may change your consent at any time by deleting your cookies (see section 5.3).

5. Managing Cookies

You can control and manage cookies through your browser settings. You may choose to block or delete cookies; however, some parts of the website may not function properly if cookies are disabled.

5.1 How to block or delete cookies?

You may at any time block all or third-party cookies by adjusting your browser settings. However, doing so may limit certain website features. You can also opt out of Google Analytics using the following add-on: Google Analytics Opt-out.

5.2 How can you delete cookies?

You can delete cookies previously stored on your device depending on your browser or device. These options are usually available under “Privacy and Security” settings.

Click your browser/device below for instructions:

5.3 Changing your consent

You can change your consent by deleting cookies directly from your browser. If you use more than one browser, you must delete cookies in each one.

6. Third-Party Cookies

We use Google Analytics as a third-party analytics provider. Google may process anonymized data on our behalf. More information can be found in Google’s Privacy Policy.

We use Calendly as a third-party service to provide scheduling and appointment booking functionality on our website. Calendly may set cookies to remember your session, preferences, and interactions with its booking widget. These cookies are considered essential cookies. For more information, please see Calendly’s Privacy Policy.

We use MailerLite to manage our email newsletter and communications. When you subscribe to our newsletter, MailerLite processes the following data:

  • Your email address
  • Your name (if you provide it)
  • Your IP address and approximate location (for security and analytics)
  • Subscription date and activity (e.g., email opens, link clicks)

MailerLite stores this data on secure EU-based servers and does not sell or share your information with other parties. Your data is processed exclusively for sending newsletters, updates, and promotional emails related to our services.

You can unsubscribe at any time using the link included in every email.

For more information, see MailerLite’s Privacy Policy.

7. Changes to This Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated revision date.

8. Do you have any questions?

If you have any questions or comments, feel free to contact us at: info@swedishmyway.com